SEO: What & Why

SEO stands for Search Engine Optimization. By implementing SEO best practices, it improves the quality of traffic to your website from search engines (Bing, Yahoo, Google, DuckDuckGo), which then creates traction and builds “good SEO” — getting found more on said search engines! This is why at Sunday Roast, we value SEO and build sites with SEO best practices in mind.

SEO builds trust and brand awareness

Google “reads” your website and decides if it’s legitimate, relevant and if your website has the most valuable information out of your competitors. If you use SEO to your advantage, you can outrank your competitors. 

When you’re searching for a product or service, which link would you rather click on - the first non-ad link on the first page of Google, or the first link on the 2nd page of Google? Most, if not all of us would rather click on the first option—the link at the top of the page, with a relevant link title and helpful description.

SEO stands out from other forms of marketing simply because it helps you show up when people are searching for you. Other forms of marketing display a product/service to a person whether they are in the market for product/service or not, leaving the person to potentially forget about you when the time comes.

Showing up when people search for a product/service you offer will make your brand more recognizable without having to pay for a billboard. The more you show up, the more identifiable your brand becomes. This helps you start growing into the leading provider of that product/service.

SEO drives visits and sales

Google is more geo based than you might realize. Think of all the times you searched “near me” or “product/service in your location”. Google takes those types of searches into consideration when reading your site's SEO. It’s all about showing relevant results to the Google user. Using words in your website content that are relevant to geo locations will get you more sales.  72% of users who searched for a product/service using geo keywords visited a store within 8 km, and 28% of searches for something within their area resulted in a purchase. The numbers don’t lie, you’re just letting potential customers know where you are in the world.

SEO attracts high-quality traffic to your website

As we mentioned previously, SEO stands out from other forms of marketing simply because it helps you show up when people are searching for you. SEO  doesn’t rely on you “pushing” your messaging (paying to push out ads)  to gain business. Instead, it draws in people who are actively searching for answers related to their questions and problems. These people are looking to spend their money on something you offer. Why not make it easy for people to spend their money at your business?

Also, good SEO marketing doesn’t just attract traffic. It attracts the right traffic by using the most relevant keywords and language to capture the attention of your ideal customer. By implementing  SEO, it’s almost like cherry-picking your ideal, paying customer.

SEO decreases your cost per lead vs. paid advertising

As you can probably guess from the first few points, SEO is typically one of the most cost-effective methods for generating leads, especially compared to traditional advertising. While you still need to invest in good SEO management and general website upkeep, leads from organic search results don’t cost you anything directly. SEO is simply optimizing your site for Google,  whereas you’re likely paying a dollar or two for every click from a paid ad campaign depending on your industry, not even getting into the cost of advertising on a billboard or in the newspaper.

SEO marketing generates more qualified leads

We don’t mean to sound like a broken record but, because SEO drives high-quality traffic to your website, you’re attracting people who are more likely to become customers. According to studies,  60% of marketers believe their best leads come from sources like SEO, versus only 18% reporting the most success from other forms of advertising. SEO services go beyond just using keywords and actually improve the online experience for your website visitors, which makes them more likely to convert to leads and customers. The faster your customers find you, the faster they will purchase from you.

As you can see, SEO is a cost-effective, valuable, and impactful way to get noticed online. After all, your website is your digital storefront. You wouldn’t want your customers driving around in circles just to find your store, why would you let your customers have a hard time finding you online? 

Sunday Roast builds all sites with basic SEO best practices and we offer full SEO implementation as an add on to your web design packages. We also offer SEO audits and consultations. Contact Sunday Roast to get found online today!