The Benefits of Keyword Research
There are so many digital marketing terms that it can become overwhelming for someone who isn’t a part of that world. Sunday Roast is here to clear one “scary” word up at a time. Keywords. What are they, why should you care and how can they help you?
Keywords are important words or phrases that help Google understand what your website is all about. Google (or whichever search engine you use) will then decide where your website ranks (first page, second page and so on) in relation to the other websites that use the same keywords. Websites that efficiently use keywords will appear on the first few search engine results pages, get clicks from searchers, and increase organic traffic.
Here are some of the benefits of effective keyword research:
1. Attracting the Right Audience
Keyword research helps you understand what your target audience is searching for and what information they want to know about your industry, products, and services. By using the right keywords, you can attract the right audience to your website, which can increase website traffic, convert more leads into customers, and establish brand awareness.
2. Optimizing Time and Investments
Effective keyword research and implementation can help you make greater use of your time and money. When using keyword tools (Google Keyword Planner, SEM Rush, etc) pay attention to the average monthly searches and the competition level. Selecting keywords with high monthly searches means that people are actively searching for that service. But be careful, if you’re working with a highly searched keyword but have a high competition level, it will be challenging for a new website with low traffic to rank. By carefully exploring keywords that will likely produce more results, you can fine-tune your SEO services, which means wiser investments, more time to engage in other activities, and hopefully, attracting more customers.
3. Increasing Organic Traffic
Choosing the most relevant keywords for your company or business is a great way to help your website appear in the search engine results page, attracting interest from searchers using that particular search. This can increase organic traffic to your website, which can lead to more conversions and revenue. According to Backlinko, 65% to 85% of the first page of Google’s search results have titles with relevant keywords. Backlinko also discovered that H1 tags (the title on your homepage) that match the keyword by 75% on average come out in Google’s search results.
4. Gaining Valuable Customer Insights
Keyword research provides useful data about what people want to know about your industry, products, and services. By knowing what information your customers are looking for, you can more easily develop content on your website to meet their needs. This can help you gain valuable customer insights and improve your content marketing strategy. If you’re a dog walker, do your customers search for “dog walker”, “dog walking services” or “pet walker”? This can greatly impact your website’s content.
Keyword research is a critical part of website design and content marketing strategy. By using the right keywords, you can attract the right audience, optimize your time and financial investments, increase organic traffic, and gain valuable customer insights. Contact Sunday Roast to get proper keywords on your site and get found on Google!
