The Challenge
Impact Media Lab had built a reputation for translating complex scientific research into compelling, accessible media. With a loyal client base and a strong service offering, they were doing impactful work—but their digital presence wasn’t keeping pace.
Their website wasn’t surfacing in search results, blog traffic was low, and lead generation felt inconsistent. While their team was publishing thoughtful content, none of it was optimized for search. On top of that, their web design didn’t clearly guide users toward inquiry or conversion.
They came to Sunday Roast with a familiar pain point: “We’re doing good work, but no one seems to be finding us.”
What they needed was a strategy that could bring structure to their content, drive qualified traffic, and increase visibility—without sacrificing the authenticity or intelligence that made their brand distinct. That meant we had to:
- Understand how their audience searches and thinks
- Build a repeatable system for SEO-driven publishing
- Design content that didn’t just inform, but converted
- Create a clear UX structure across the website
In short, they didn’t need more content. They needed a content and web design system that worked together.
The Solution
We began by doing what we do best: listening and researching. We took a full audit of their existing content, search performance, and website architecture, then ran competitive analysis to identify where they had the opportunity to own whitespace.
Here’s what we implemented:
