Purpose Driven Design
Moving conscious
brands forward
with purpose
For People and Profits
We believe that the interests of business and the people of this planet can and should overlap. We design digital experiences and brand systems to help businesses create more profit and do more good.
A Love Letter to Purpose Driven Design
Your weekly newsletter uncovering how leading brands harness the power of purpose to boost returns, command higher prices, and create a stronger impact.
CASE STUDY
Empowering social and climate impact in West Africa
Solon asked us to design a brand hit on the values of social good and environmental impact. With this in mind, we were asked to lead the art direction for the brand and translate this into a user-friendly website experience that marches forward mission-first and celebrates 13 years of doing good for West Africa and beyond!
Client: Solon Capital Partners
Role: Brand / UX / UI / Website Build
Date: 2023
CASE STUDY
Eradicating Waste
VR(Ex)Change are the thought-leaders in a zero-waste future. They asked us to build a website to serve as a homebase for people to join the conversation and drive change forward.
To take the conversation further, we built a community platform on Skool that allows for lively dialogue between researchers, leaders, thinkers and doers interested in achieving a net-zero waste future.
Client: VR(Ex)Change / University of Virginia Tech
Role: UX / UI / Website Build / Product Build
Date: 2023
Purpose Unleashed: A Guide to Transform Your Brand and Ignite Growth
Unleash your brand’s purpose to boost returns, command higher prices and grow your brand’s impact.
In this ebook learn to:
• Uncover your brand’s unique purpose
• Craft a mission statement for clear decision-making
• 7 key tactics to activate your mission today
• 7 strategies to expand impact for the longterm
CASE STUDY
Good for planet and people
Potential Energy is on a mission to alleviate poverty and protect the environment by supplying low-pollution cookstoves to displaced women in Darfur, Sudan. We led the website design process to deliver a clean, structured site that communicated their purpose and allowed people to donate, volunteer, or partner to move the mission forward.
Client: Potential Energy
Role: UX / UI / Website Build / SEO Strategy
Date: 2022
CASE STUDY
Protecting our oceans
Hein Lab helps the scientific community protect our oceans. This is a HUGE job requiring a lot of smart minds! Our job was to deliver a brand and website that aligned the group’s work with it’s direct impact on daily lives. This focus on WHY lends a humanitarian spin to the work and helped attract some of the brightest scientists, mathematicians and engineers to a great cause.
Client: Hein Lab / Cornell University
Role: Brand / UX / UI / Website Build
Date: 2023
CASE STUDY
Better education though street art
Akin uses their global network of street artists to supply school uniforms in under-priviledged countries. They asked us to deliver a clean ecommerce aesthetic with simple UX that celebrates art and drives sales. We focused on designing simple user journeys, product searchability, and a toned down street aesthetic.
Client: Akin Clothing
Role: UX / UI / E-commerce / Website Build
Date: 2020